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How The Half Moon Bay Market works

Every Half Moon Bay home. Open for offers.

Whether you're hunting for the next one or quietly testing a number on the current one — the data, the doors, and the buyers are already here. Pick a side to see the path built for you.

I'm

Buying.

Show me every home in every tract, the data behind the price, and how to pursue anything — listed or not.

I'm

Selling.

Show me the three ways to come to market — and why floating a private number costs me nothing.

Showing:
The problem

You don't have to wait until you list.

You're shopping a market where most homes never list.

By the time you've signed with an agent and hit the MLS, you've committed weeks, fees, and exposure. What if you could just float a number — the one you'd actually sell for today — and see who shows up?

Only a few dozen Half Moon Bay homes are on the market at any moment — out of 5,935. The one you want is probably owned by someone who'd sell for the right number. Portals can't reach them. We can.

01

Listing is a one-way door

Once you're on Zillow, your home has a public price history. Pull it without a sale and "stale listing" follows you on every future agent's screen for years.

02

You don't actually know your price

An agent quotes a range built on citywide comps. Your street's actual recent $/sf tells a more honest story. We give you both, side by side.

03

The right buyer is already here

Serious buyers are watching specific Half Moon Bay tracts right now. Most will never see your home unless you float a number and let them find you first.

5,935
Homes indexed
5,051
Recorded sales tracked
0
Named neighborhoods
$8.9B
Total value indexed
The data

Every tract, by the numbers.

Median $/sf by tract, by street and by era of construction — 129 sales recorded in the last twelve months, each carrying the sample it came from. See the numbers →

Start now

Found the one? Make the offer.

Type the address of any Half Moon Bay home — listed, off-market, or never on the market — and name your terms. Tim drafts the Letter of Intent and reviews it with you before the owner sees anything.

Draft a Letter of Intent
$

Non-binding, and nothing reaches the owner until you have seen the draft. A free account is needed to submit.

Start now

Float a number. Commit to nothing.

You do not have to list to find out what your home would sell for. Name the number, and it shows to buyers with an account here — nowhere else.

Set a Make Me Move price
$

No agreement, no sign, no obligation, and you can take it down whenever you like.

The marketplace · for buyers

Every home. Every tract. Open to an offer.

This isn't inventory — it's the whole city. Find the home, read its record, and if you're serious, we approach the owner discreetly on your behalf. No pressure on them, no exposure for you.

Find it

Browse the map, the tracts, or the streets — every one of 5,935 homes has a record: specs, last sale, tract context.

Read the record

Request the full file on any home — the comps, the tract math, and what a compelling number actually looks like for that specific house.

Express interest

An expression of interest, not a lowball: your number and terms, presented to the owner privately by a licensed broker. If it compels them, you'll hear back.

The three tiers

A ladder, not a cliff.

Three ways to put a home on the market — each with progressively more reach, effort, and commitment. You don't have to start at the top. Most sellers shouldn't.

Tier 1 · Zero commitment

Make Me Move

Name the number you would move for. Your address shows; your price opens only for people with a free account here — never on Zillow, never on the MLS, never to the open web. No sign, no listing, no agreement.

Public
No
Never on Zillow / Redfin / MLS
Agreement
None
Adjust or withdraw anytime
Best for
Testing
"I'd move for the right number"

Set a Make Me Move price →

Tier 2 · Medium reach

Coming Soon

Off-market in the MLS. Every California agent sees it. The public doesn't.

Reach
~30,000
CA agents with MLS access
Agreement
Required
Non-MLS listing agreement
Public
No
Not on Zillow / Redfin
Tier 3 · Maximum reach

Active Listing

Zillow, Redfin, Compass, the works. Roughly 100× the reach of Coming Soon.

Reach
~3M+
Monthly portal visitors in market
Agreement
Full MLS
Standard listing contract
Best for
Speed
Maximum exposure, fastest path

One flat 3% total commission when a sale closes, whichever tier it closes from. Floating a number costs nothing.

Create a free account →

Reserves your $10,000 credit. Already have one? Sign in.

Real estate commissions are fully negotiable and are not set by law or by any association. Any fee shown reflects McMullen Properties' own offering only; your actual costs depend on the terms you negotiate.

The no-brainer

Float a number. Cost yourself nothing.

No agreement, no fee, no public record, no obligation to say yes. The only thing a Make Me Move number can do is find you a buyer you weren't going to meet otherwise.

Name your number →

Members get $10,000

Your commission, minus ten thousand.

Create a free account and we credit $10,000 toward your next Half Moon Bay transaction. It parks in your account, never expires, and comes straight off a flat 3% commission when you buy or sell through The Half Moon Bay Market. Drag to see it on any sale price.

On a $1,725,000 sale
Traditional agent
5% commission
$86,250
out of your proceeds
The Half Moon Bay Market
3% − $10,000 credit
$41,750
3% commission minus your credit
You keep$44,500more selling with Tim

Free account · credit never expires · no obligation to transact

The $10,000 is a platform account credit applied toward the costs of a real estate transaction completed through The Half Moon Bay Market and Tim McMullen (Tim McMullen, Broker, CA DRE #02016832). It is not cash, has no cash value, applies only at close, and one credit applies per transaction. Commission is negotiable and set by agreement; 3% is used here for illustration.

Not ready to list — start here

Name the number that would make you move.

No listing, no agreement, no fee, no public record. You set a private price on your Half Moon Bay home; only Tim sees it, and it sits quietly against real buyer demand until someone meets it. The only thing it can do is find you a buyer you weren’t going to meet otherwise.

See how Make Me Move works →

Special situations

Tenant in place? Investor exit? There's a playbook.

Two deeper guides for owners whose Half Moon Bay home is a rental — how to sell with a tenant in place (or unlock a compliant vacancy), and how a 1031 exchange rolls the proceeds into a hands-off asset with the tax deferred.

Owner guide

Sell with a tenant

A tenant isn't a problem — it's a strategy. Occupied-vs-vacant math, compliant paths to possession, and direct access to the investors who already own rentals in Half Moon Bay.

Read the playbook →
Owner guide

The 1031 exchange path

Stop being a landlord. Roll your rental's full equity into steady, hands-off real estate — and defer every dollar of capital-gains tax along the way.

See how it works →
The protocol

Expressions of Interest, not lowballs.

Every approach runs through one licensed broker, privately. Owners see a real number and real terms from a vetted buyer — or they see nothing at all. No spam, no door-knocking, no "we buy houses" postcards. Declining costs nothing and closes nothing; the record stays private either way.

Common questions

Frequently asked, Half Moon Bay edition.

Is my home "listed" because it appears on this site?
No. Your home appears in the index because it exists in San Mateo County public records — the same records anyone can look up. Nothing on this site states or implies your home is for sale unless you choose to make it so.
Is my data private?
Make Me Move numbers and buyer interest are never public — not on Zillow, Redfin, the MLS, or anywhere on this site. Buyer identity reaches an owner only when a real expression of interest is submitted, and owner identity is never shared with buyers browsing the index.
Do I need to sign anything to set a Make Me Move number?
No. It's Tier 1 — no listing agreement, no commitment to sell at that price, no obligation to respond to anyone. Adjust, pause, or withdraw the number anytime.
How is this different from a Zestimate?
Two ways. The data here is street-level — what genuinely comparable homes nearby actually traded for, not a citywide algorithm; Half Moon Bay sales have ranged from roughly $506/sf to $943/sf, and averages hide that. And a Make Me Move number is matched against actual buyer demand, not a passive estimate.
Can I pursue a home that isn't listed?
Yes — that's the point. Every one of the 5,935 homes in the index accepts an expression of interest. The owner doesn't need a listing or an agent for you to raise your hand. If your number compels them, you'll hear back.
What if I already have an agent?
Bring them. The index and the records are open; your agent can work alongside everything here and represent you through any eventual transaction.
Where do the numbers come from?
San Mateo County assessor and recorder data, plus MLS sale records, refreshed twice daily. Estimates are computational, not appraisals — the full sourcing is on the methodology page.
Try it yourself

Every tool an agent uses — free. Value your home, run the comps, and see your net sheet.

Value your home →See your net sheet →

Free and instant · save your work with a free account · no obligation.

Prefer to talk it through?

Book 20 minutes with Tim.

Walk through your valuation live over Zoom — the numbers, your options across the three ways to come to market, and any questions. No pressure, no listing pitch.

Schedule a Zoom call →

Tim McMullen, Broker, CA DRE #02016832

Start with any home

Have your eye on a Half Moon Bay home — listed or not? Build a CMA to see what it’s worth, and get a disclosure review before you offer.

Build a CMA →Request a disclosure review →

Free and instant · save your work with a free account · no obligation.